Today, increasing traffic incidence of blogs has become common. Almost all Hindi bloggers are worried about the decreasing traffic of blogs. If the traffic of your blog has also decreased, then definitely read this post today. Because in today’s post, we are going to tell you that “10 Mistakes That Can Reduce Your Blog’s Traffic”.
Do you also want to start blogging? Because you have seen the list of big bloggers, millions of traffic are coming to his blog. For the same reason, you also want to make a blog. It is natural that when you look at the list of top bloggers and see the traffic of their blog, then you will also think that you can easily do it and with this intention you will have started the blog too. But after 5-6 months you will know that this is not possible for everyone.
All bloggers need traffic, and no blogger would ever want the traffic of his blog to decrease. All bloggers work very hard to write a post for their blog so that more and more people read its post.
A few years ago today, the number of Hindi bloggers was less and all bloggers used to earn well from their blogs. But in today’s time, the number of Hindi bloggers has become very large and the number of people who read Hindi blogs has decreased. This is the reason that today almost all Hindi bloggers are very sad about traffic.
In my case, I have not been able to give time on blogging for some time, my exam is ahead. Because of which I am busy for some time. There has been no decrease in the traffic of my blog. I cannot publish posts on blogs here, yet I am getting good traffic.
Whenever I sign in facebook, whatsapp, twitter, I see a post about the decrease of traffic of many bloggers at the top. It makes me very sad too. Because I understand that the more effort it takes to manage an English blog, the more effort it takes to manage a Hindi blog. Despite the hard work, why Hindi bloggers are not able to gain enough traffic.
If there is a decrease in traffic of our blog, then there is some mistake in it. Often Hindi bloggers are unable to find those mistakes and cannot even rectify them. I know, when Google makes changes in its algorithm, then there is little effect on the traffic of all bloggers. But those who make a mistake in seo, they tend to suffer more loss.
Today in this post, we are going to tell you about 10 such mistakes that decrease the traffic of your blog. If you are a blogger then read the points mentioned below carefully and try to avoid these mistakes.
1: Using a Weak Headline
This is the most common and very big mistake made by a Hindi blogger. I often see many such bloggers that they write a new and very good article, but people ignore it because its title is not good.
In today’s time, people on the internet are driving millions of traffic by keeping their traffic attractive by giving false information from their minds. If you use opera or uc browser, then you can see an example of this in its news section. Here you will find the title attractive of almost all the posts, while the information in it may also be wrong. If you lose sight of his title, then you will not leave without reading it. Such posts gain millions of readers just because of the attractive title.
In today’s time, almost readers do not have that much time to read your entire post properly. People decide by reading your title that they should read it. Readers read the headline of your article and they judge your entire post. According to Copyblogger’s report, 8 out of 10 people only read your headline, the remaining 2 only read your entire article.
That is why if you want more and more readers for your post, then learn about writing attractive headline. Just as you try to write the best content, try to write the best headline as well.
How to Write a Good Headline?
The headline should be such that the entire post can be guessed.
Use numbers in the headline.
Also use emotional words in the headline.
It also used keywords.
Use more than 40 characters and less than 68 characters in the headline.
2: Writing only for search engines
I always suggest to my readers to write the post for their readers. If people start liking your post then definitely search engine will like it too. Whenever you write a post, first think about what to add to the post, it will be easier for your readers to understand.
I know, seo is also very important in the post, but you have to focus on the readers first and after that you can do seo. In this way you can optimize your post for both search engine and readers.
How to optimize Post for both readers and search engine?
- First think about writing good content, then think of seo.
- Your content should be something that everyone would like to share after reading it.
- Use the keyword in the first and last paragraph of the post.
- Add social share buttons below the post.
- Optimize by keeping all on-page seo in mind.
3: Not marketing your blog
More than 20 lakh blog posts are written every day and if you want to be highlighted among them, then you have only one way “marketing”. You can make your blog post accessible to as many people as possible through marketing.
Often, many bloggers write good posts but do not find them marketing. When you work hard and write a post, it is also mandatory to promote it by giving a little time. Whenever your post will get more and more readers. If you do not have time, you can also automate your social accounts. For this you will get lots of online tools.
How to market blog post?
Social Media: This is the top and free way, through which you can reach your post to millions of people. You can share your blog post in all major social sites.Content Submission Sites: Share your post in content submission sites. Such as BizSugar, Growth hackers, Inbound.org, Hackernews, StumbleUpon, etc.
Emailer: Start newsletter service in your blog. When your readers subscribe to the newsletter, a notification will be received on their mail when the new post is published. For this you can use Google Feedburner which are absolutely free.Advertisement: If you have a good budget, you can also advertise through facebook or google adwords.
4: Not using images & infographics
A picture says thousands of words, and more if infographic. Just as there are songs inside the movie, people do not feel boring. Similarly, if you use good images in the post, then the readers will not feel boring.
If there are no visuals inside your article, then the readers will feel boring in reading, so that they do not like to read your post. So whenever you write an article, do not forget to use relevant images in it and also add alt tags to it.
If you use infographic in a post, then there are high chances that your post will get more and more shares. People would like to share it in social media like pinterest, instagram. And it will help to drive thousands of traffic to your blog.
5: Not Monitoring and Measuring Results
You have written many articles on your blog and have promoted them well. What to do now? Much more important work remains to be done, which many of us also ignore, which is the monitoring and measuring results.
So far, you have written a lot of articles on your blog and have written different types of articles. Which type of article is performing better in your blog and which is not performing well. You have to do all this analysis. This will give you an idea to write the best post in your blog.
- What kind of articles are performing well in your blog?
- Where does the most traffic in your blog come from?
- How long do people stay in your blog?
- How do people navigate in your blog?
- Which countries do people come to your blog?
- At what time does your blog have more visitors active?
As the owner of a blog you should know about all these things. With this, you will get the idea to take your blog in the right way. You can use an online analytics tool to find out all these things. You can also use Google analytics, which is absolutely free and will give you good results. Almost bloggers use this tool.
6: Blogging only about yourself / your brand
Some people start promoting their own business as soon as they make a blog. It is not right to promote only your own product in the blog. This way people will understand that you are only blogging for your benefit and would not like to visit your blog.
People do not come to your blog to read about your brand success story or the benefits of your product. For this, you can make your own business website. As a blogger, it is your duty to provide useful information to the readers, guide them and inspire them.
If you become a successful blogger then people will start loving you. At that time, if you sell a product, then people will like to take it. You must have seen big bloggers that they make money by selling their ebook or by selling another product.
If you are a new blogger and you do not have enough traffic right now, then I would suggest that you just pay attention in writing helpful articles. Such as how to guide, lists, case studies
7: Not formatting your blog properly
No visitor can spend much time in a Poorly formated blog. It is very important for the blog to be formate / design. If the formate of your blog is not correct, then the readers will have a lot of trouble in understanding. Because of which people will not like to visit your blog.
If you will write a short post but if you do its formatting correctly then people will like it. Because the readers can understand easily by doing the correct formating. If you have written a very big article, but if the formating is correct, then the readers will feel boring in reading.
Use short paragraph in post, use a simple font, use bulletpoints for point or list, use heading, bold a word to highlight.
Keep the on-page factors in mind while writing the post.
- Use H1, H2 or H3 tags for headlines.
- Add a link to the post related to it in the post.
- Add alt tags to all images.
- Use the Keyword.
- Use keywords, keeping keyword density in mind as well.
8: Not having a mobile optimized blog page
After Google’s Mobilegeddon update, if your blog is not mobile friendly, then it will be very difficult for you to increase traffic. Not only today, but google has been focusing on mobile optimization since long ago.
Google has made every effort to make mobile optimization easier and has also launched many tools and projects. You will know that in 2016, AMP was launched in google for mobile optimization and speed as well.
If you want to drive traffic from google to blog, do optimization for mobile. Right now you will get more mobile friendly themes. With which you can easily make your site mobile friendly.
9: Ignoring Comments
It is very important to have a commenting system in the blog. Almost bloggers allow comments in their blogs. If you also allow comments in your blog, do not ignore them.
I often see many bloggers that they allow comments in their blogs, but when their readers ask any questions, they do not reply to them. Anyone comments in your blog so that you can understand their problem and solve it. But if you do not give them a response, then it would be very bad. If you respond to a comment, then how happy they are, we cannot explain.
I would suggest that you do reply by commenting in your blog. Even one must say “thanks”. If someone makes a negative comment in your blog, do not delete it, rather try to give positive answer.
In the same way, if you keep responding to people, more and more people will comment. More comments means more popularity. With this you will be able to make a place in the hearts of your readers.